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- Asics Pivots From Shoe Company to Health and Wellness BrandAsics is trying to outrun the pack of rival activewear retailers with a new branding that positions the Japanese footwear company as a health and wellness brand. On Wednesday, the brand is debuting "I Move Me," a new campaign that celebrates its diversity of products for a diverse range of peopleincluding, but not limited to, athletes.Celebrity DJ Steve Aoki is headlining the campaign, marking the first non-athlete spokesperson for the brand, according to Sarah Bishop, who joined as vice president of marketing for Asics North America earlier this year. A new digital spot leans heavily on music and the power of movement. Olympic wrestler Jordan Burroughs and Olympic bobsledder and hurdler Lolo Jones will also be featured in the new push, among others."We have spent the last year and a bit redefining who we are as a brand and what we want to stand for," explains Bishop. "We need to… ..... Read More.3 mins ago
- Discovery Teams With Snap On Olympic Content in Europe..... Read More.5 mins ago
- Mckayla Maroney reveals she was molested by team doctorOlympic gold medalist McKayla Maroney named convicted sex offender former USA gymnastics doctor Larry Nassar as her repeat abuser in a tweet inspired by the 'Me Too' movement. ..... Read More.5 mins ago
- ‘Future city’ to be built in Canada by Alphabet companyGoogle sister company Sidewalk Labs is to build a digital city on Toronto's waterfront. ..... Read More.6 mins ago
- Trump responds to FBI revelation on Comey’s statement on ClintonPresident Trump questioned his own Justice Department on Wednesday, two days after the FBI revealed that former Direction James Comey began drafting his statement about Hillary Clinton's private email server use months be ..... Read More.9 mins ago
- Haye gives his verdict for Anthony Joshua vs Takam fightThe Frenchman became a short-notice replacement for Joshua's previous contender Kubrat Pulev after withdrawing with a shoulder injury and will challenge AJ's 'super' world heavyweight titles. ..... Read More.10 mins ago