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• Asics Pivots From Shoe Company to Health and Wellness Brand
  

  Asics is trying to outrun the pack of rival activewear retailers with a new branding that positions the Japanese footwear company as a health and wellness brand. On Wednesday, the brand is debuting "I Move Me," a new campaign that celebrates its diversity of products for a diverse range of peopleincluding, but not limited to, athletes.Celebrity DJ Steve Aoki is headlining the campaign, marking the first non-athlete spokesperson for the brand, according to Sarah Bishop, who joined as vice president of marketing for Asics North America earlier this year. A new digital spot leans heavily on music and the power of movement. Olympic wrestler Jordan Burroughs and Olympic bobsledder and hurdler Lolo Jones will also be featured in the new push, among others."We have spent the last year and a bit redefining who we are as a brand and what we want to stand for," explains Bishop. "We need to… ..... Read More.
  AD AGE – Latest Advertising News | Business & CommerceWed, October 18, 2017
  3 mins ago
• Discovery Teams With Snap On Olympic Content in Europe
  

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  BROADCASTING & CABLE – News | Radio-TV Industry NewsWed, October 18, 2017
  5 mins ago
• Mckayla Maroney reveals she was molested by team doctor
  

  Olympic gold medalist McKayla Maroney named convicted sex offender former USA gymnastics doctor Larry Nassar as her repeat abuser in a tweet inspired by the 'Me Too' movement. ..... Read More.
  DAILY MAIL – Top U.S. Stories | U.S. National NewsWed, October 18, 2017
  5 mins ago
• ‘Future city’ to be built in Canada by Alphabet company
  

  Google sister company Sidewalk Labs is to build a digital city on Toronto's waterfront. ..... Read More.
  BBC NEWS – Technology | Internet & TechnologyWed, October 18, 2017
  6 mins ago
• Trump responds to FBI revelation on Comey’s statement on Clinton
  

  President Trump questioned his own Justice Department on Wednesday, two days after the FBI revealed that former Direction James Comey began drafting his statement about Hillary Clinton's private email server use months be ..... Read More.
  THE HILL – The Latest News | Politics & GovernmentWed, October 18, 2017
  9 mins ago
• Haye gives his verdict for Anthony Joshua vs Takam fight
  

  The Frenchman became a short-notice replacement for Joshua's previous contender Kubrat Pulev after withdrawing with a shoulder injury and will challenge AJ's 'super' world heavyweight titles. ..... Read More.
  DAILY MAIL – Top Sports Stories | Sports & RecreationWed, October 18, 2017
  10 mins ago

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