How Box Tops for Education Lost Its Way
How Box Tops for Education Lost Its WayFor many young adults and their parents, the words box tops evoke fond memories of cutting out cardboard rectangles and stuffing them into Ziploc bags to carry to school. The Box Tops for Education program, founded in 1996, is a General Mills initiative that allows families to redeem labels from eligible food and household products for 10-cent contributions to their schools. Over the past 25 years, the program has given nearly $1 billion to schools nationwide. But the clippings are rapidly becoming symbols of a bygone era, as General Mills announced in 2019 that it would be retiring physical Box Tops in favor of an app.Many think of the program as a feel-good way for a company to help families support their schools. But the economics of Box Tops has always involved trade-offs. To earn a 10-cent donation, families would need to buy,…