Special Report: AI Case Studies in Radio
Special Report: AI Case Studies in RadioApplications of generative artificial intelligence-based tools are spreading throughout radio while other types of AI are already well ensconced. In a recently released ebook, Radio World sought comments from a sampling of companies about how they’re deploying AI. I’ve already shared the experience of four managers at NRG Media; you can read that here. Below are more case studies that shine a light on how AI is being used in our business. Patti Taylor, Beasley Media Group Beasley Detroit Patti Taylor is vice president and market manager at Beasley Media Group Detroit. “Within our organization, we use AI tools for content creation on the programming side as well as for revenue generation on the sales side of the business,” she said. “AI is used both in the pre-sale and post-sale phases of the sales cycle. In the pre-sale phase, AI can be used to…