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- Chase courts college crowd with HQ Trivia’s Scott RogowskyAs college students head back to school this month, some of them might see a familiar face at the ATM or in their bank branch. Chase is teaming up with Scott Rogowsky of HQ Trivia fame on a new campaign targeted toward the hard-to-reach Gen Z crowd."If it's not fun, interesting or interactive, it's really hard to connect with these college students," says Donna Vieira, chief marketing officer of Chase's consumer bank. To get on their radar, the bank filmed Rogowsky interacting with students through ATM screens at the University of Southern California. The resulting confusion, along with his financial tips, will be released in a digital campaign beginning Thursday. Chase will push out video and other assets in social media and on its student site, and Rogowsky will appear in Chase's bank branches and bookstores (sometimes in person) at select locations.Unlike their millennial forbearers, Gen Z consumersthose born between… ..... Read More.3 hours ago
- The Good LifeBy the late 19th century, the tobacco industry was in full bloom. The Civil War was over, cigarettes were easily mass produced and smoking had become an integral part of the good life. In 1890, for example, The American Tobacco Co. reported sales of $25 million, a number that would skyrocket to $316 million by 1903.The 19th century also saw the concurrent rise of a middle-class "domestic ethic" of kindness to animals, documented in the 2006 book "Pets in America," by Katherine C. Grier, who charts the post-Civil War rise of the pet industry. So while it may seem odd to our modern eyes to see tobacco and hounds lumped together in ads, dogs and cigs were becoming man's best friendsat the same time.Bulldogs, especially, were popular, which probably explains the macho mastiff of J.B. Pace's Mastiff Plug Cut, dating to the late 1800s. The Young Swell, from 1869, hits… ..... Read More.5 hours ago
- That job offer you just got from an agency could be fakeEd Raldiris, an Atlanta-based creative director, was hunting for a job in early June when he got a promising lead for a gig at IPG-owned PR firm Weber Shandwick.Radiris got an email claiming to be from the company saying it was regarding a position listed on ZipRecruiter, a job site, for a work-from-home graphic designer position.But alarm bells started to go off for Raldiris when the company asked to set up an interview via Google Hangouts on chat. When he started the interview, he noticed the interviewer didn't have the best command of English. The grammar was off, and the questioner never once asked to see his portfolio. Continue reading at AdAge.com ..... Read More.5 hours ago
- HBO to Explore White Supremacy, Sensuality, and More Through Interactive ExperienceOn Friday, August 17, HBO will open an interactive experience in New York City in celebration of... Click link above for story ..... Read More.10 hours ago
- Austin Statesman: Austin pirate radio station, flagship for Alex Jones, faces $15k fineThe post Austin Statesman: Austin pirate radio station, flagship for Alex Jones, faces $15k fine appeared first on RadioInsight. ..... Read More.11 hours ago