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- Target Broadens Beyond Hispanics, Families With Kids for Holiday
Last year, Target's holiday push was all about Hispanics and families with kids. But the retailer missed out on some key revenue by not tailoring its messaging to reach a broader audience, executives say. This year, the Minneapolis-based brand is trying to win the holiday season by avoiding the same mistake, forming new marketing partnerships and coming out with wider messaging."We feel like we left a lot of sales on the table last year" by not marketing to empty nesters, teens and families without kids, said Rick Gomez, executive VP and chief marketing officer, speaking at a media event in New York last week, citing Target's own consumer research. "This is an opportunity to evolve the conversation to be more inclusive."Target plans to increase its marketing spending for the holiday season by a percentage in the mid-single digits, according to Gomez. Continue reading at AdAge.com ..... Read More.3 hours ago - Traditional radio vs. digital audio debate Q&A with Dan Price:
Traditional radio vs. digital audio debate Q&A with Dan Price: Despite its historical... Click link above for story ..... Read More.7 hours ago - HARDO VIDEO FOR “TODAY’S A GOOD DAY” FT. WIZ KHALIFA AND JIMMY WOPOHardo released the official video for "Today's A Good Day" featuring Wiz Khalifa and Jimmy Wopo... Click link above for story ..... Read More.7 hours ago
- METROPCS SOUNDS OF CHICAGO POWERED BY PANDORA FEATURING BIG SEANMETROPCS PRESENTS SOUNDS OF CHICAGO POWERED BY PANDORA FEATURING BIG SEAN Big Sean performs... Click link above for story ..... Read More.7 hours ago
- WFXE Foxie 105 Seeks new Midday TalentMy old stomping ground Foxie 105 in Columbus is seeking a midday talent. Ironically. I used to do... Click link above for story ..... Read More.8 hours ago
- Billboard to Distinguish Between Free/Paid Streams
Billboard has announced that greater emphasis will be given to paid subscription streams with ad-supported activity remaining an important factor when compiling the Billboard Hot 100, Billboard 200 and other charts. Currently, the publication only distinguishes between streams from on-demand platforms versus programmed … more> ..... Read More.9 hours ago
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